IMPORTANT NEWSLETTER!!!
November
23, 2011
Hello!
We hope you
are all ready for the holiday season! We have a few announcements that we
would like to share with you!
Currently,
Mike and Veronica are in Italy
on their way to Spain.
They are visiting all of the top, award-winning producers in Spain! Spain is to be followed by Tunsia and Greece.
Mike and Veronica are sourcing the freshest and best examples from every region
of the aforementioned countries to share with you.
As many of
you may already know, Veronica Foods Company and Mike Bradley are prominently
featured throughout Tom Mueller's new and highly anticipated book Extra
Virginity: The Sublime and Scandalous World of Olive Oil which explores
the world of extra virgin olive oil. Our own Mike Bradley contributed
greatly to the research for the book and we cannot wait to share this book with
you.
We will be getting a large quantity of the books and will begin making it available to you, our partner stores, as soon as it is released. We have been given special pricing and will be offering the hardbound copy for $15 which is an amazing deal. Your suggested retail price is $20. As an added bonus, the first thousand books will be signed by Tom Mueller. First come, first serve! There will be an initial limit per store to five signed books (OS9010). We will be keep you posted on availability, but look forward to this insightful and engrossing book!
We will be getting a large quantity of the books and will begin making it available to you, our partner stores, as soon as it is released. We have been given special pricing and will be offering the hardbound copy for $15 which is an amazing deal. Your suggested retail price is $20. As an added bonus, the first thousand books will be signed by Tom Mueller. First come, first serve! There will be an initial limit per store to five signed books (OS9010). We will be keep you posted on availability, but look forward to this insightful and engrossing book!
Veronica
Foods will also be sponsoring Tom Mueller’s book release on November 29th
at UC Davis and flying in ultra premium extra virgin olive oils from the
Northern Hemisphere for this event which will be available to you shortly!
Our Maple
Dark Balsamic and Milanese Gremolata Infused Olive Oil are now available and
selling quickly! We have received great feedback on these new, unique
products! Yummy!! Also, if you haven’t tried the new honey vinegars
you are missing out! Remember samples are always available to you!
If you
haven’t already seen it on the blog we have a new California Arbequina (IOO322
$80)! This oil was the first & freshest oil out of California. This estate-produced Arbequina
was harvested extremely early based on UP specifications in order to capture
the optimal chemical & sensory characteristics that our olive oils are
known for. These olives were harvested & processed quickly at desirable low
green fruit maturity index—responsible for both the extraordinarily low FFA
(acidity) & peroxide. This oil is slightly herbaceous, with medium
pepper, low bitterness & fantastic complex balance.
Available
next week we will have for the first time California Arbosana (IOO325 $80), and
we believe this is the best Arbosana in California.
This oil has a rich, fruity, complex nose which is an amazingly fruity, creamy,
grassy green oil with slight pepper. We also have available now a very
limited quantity of a small, artisanal, extraordinarily pungent, green,
and peppery California Frantoio Verde (IOO282 $85). Undoubtedly, this oil
will be high in polyphenols. First come, first serve! In the
next couple weeks we will be receiving more Northern Hemisphere oils—including
the highly anticipated DOP Portuguese Cobrancosa—beautiful and floral, plus a
host of others.
Also,
coming early December will be the 2 liter fusti & 1 liter decanter fusti
gift pack (OS1012 $60) and the mortar and pestle (OS1026 $16). Italy
delayed our boat two weeks which is the reason behind the two week lag.
With the
holidays approaching we want to again stress the importance of managing your
inventory, placing your orders more than 5 days in advance.
Remember to
ship UPS you must provide us with your own UPS account. UPS orders must
be submitted by noon to go out on the same day.
To
reiterate what we mentioned in our October newsletter starting January 1,
2012 we will only be able to house 50% of your bottle orders. Please
be sure to plan accordingly. Also, make sure Constance
(cturpel@evoliveoil.com) must be
copied on everything pertaining to bottles, store orders, returns, etc.
Happy
Thanksgiving to you and your families and good luck on Black Friday!
We will be
closed on Thursday and Friday, November 24 and 25.
Fondly,
Veronica
Foods Company
