Press Release Regarding the NAOOA's Lawsuit Dismissal

Lawsuit against Veronica Foods Dismissed

On November 2, 2017, Veronica Foods, a 100 year old family owned and operated olive oil company in California triumphed along with codefendants: D’Avolio, O live Brooklyn, and The Crushed Olive when the North American Olive Oil Association’s baseless allegations leveled in a lawsuit at the family business and the stores it supplies was dismissed.

A spokesperson at Veronica Foods responded to the news, stating, “Our mission remains consistent as we continue to drive transparency surrounding existing olive oil standards by educating consumers through cutting-edge scientific research. We believe the NAOOA’s self-serving allegations were an attempt to interfere with our long standing effort to improve consumer understanding about industry standards including accuracy in olive oil labeling. We would like to thank all who supported and continue to support our mission to raise awareness.”    

On November 2, 2017 the Court dismissed the entire case against Veronica Foods and its retailers and ordered the case closed.  It rejected the North American Olive Oil Association’s challenge to Veronica's Ultra Premium quality mark. It also held that there was no support for the NAOOA's, "Conclusory statements that the actions at issue resulted in lost sales or damaged reputations."  

The motion to dismiss the lawsuit against Veronica Foods follows a recent NAOOA lawsuit against Dr. Oz which was also dismissed. In a publicized response, Dr. Oz commented, "We value the confidence our viewers place in us every day, including this program which fairly reported on the mislabeling of extra-virgin olive oil.”

 For more information please contact: Veronica Foods (510) 535-6833